Bloom is the latest collaboration between award winning British designer David Fox, and Belgian manufacturer Jori, a company world re-known for producing high quality contemporary leather furniture.
“The germination of the idea was both process and nature driven, the soft elegant shapes as petals emerge from a closed chrysalis” Shapes that nature creates have been around for a long time, and continue always to promote beauty, and well balanced aesthetic proportions, filling each observer with joy, and happiness as it blooms!”
“From a design perspective I wanted to try and capture this in a comforting, embracing shape, so it seemed obvious to do a chair. As nature is about growth, other driver in this project, was the process element, 3D plywood technology has been around for some years, its relatively expensive due to the complexity of how it is formed, but its beautiful in the way soft double curves can be achieved, this shape pushes the limits of the technology, resulting in an element of technical prowess Some products have been introduced into the market using the process, however mainly within the stacking chair market which can be price sensitive and to my mind the wrong application, so to combine 3D veneer with a higher value lounge chair seemed a more plausible solution”
“The resulting “Bloom chair” is a venture into natures purism, with elegant petal like organic upholstered shapes, supported by a wooden veneered cup, and raised from its horizon the an aluminium polished fourstar base “Jori as a business have supported and believed the evolution of the product, and set aside significant tooling and development investment, to ensure product and detail longevity, this synergy matches my own belief of creating unique, well balanced timeless solutions” for further information contact sales@jori.com
